Founding writer program + 4 content pillars. 50+ URLs indexed in 3 months.
52
URLs indexed
12
Founding writers
4
Content pillars
94
Avg Lighthouse
01 · Overview
Project context.
Mooilux is a digital production agency specializing in video, photo, and motion. Launch-phase, needed to build domain authority from zero while onboarding founding writers for the editorial content program.
02 · Challenge
The problem to solve.
Brand-new domain with no backlink profile, zero published content, needed a dual strategy: solid technical SEO foundation + content acquisition pipeline for external writers.
03 · Approach
What we did.
Pre-launch technical foundation — Next.js + Sanity + SEO schema stack
4 content pillars defined — Lifestyle, Creativity, Career & Business, Culture
Founding writer program — 12 writers onboarded within 6 weeks
Editorial SOP + SEO training for external writers
Internal linking automation — every article auto-suggests 3–5 related posts via vector similarity
First 50 articles published with FAQ schema + Article schema auto-injection
04 · Results
Results, side by side.
Data from Google Search Console + Ahrefs. Benchmarked from month 0 vs current.
Results reflect founder's prior direct work pre-SEO Magics. SEO Magics launched 2026-05-04 — individual results may vary.
| Metric | Before | After | Change |
|---|---|---|---|
| URLs indexed | 0 | 52 | +52 |
| Founding writers | 0 | 12 | +12 |
| Content pillars active | 0 | 4 | full launch |
| Time to first ranking | - | 22 days | fast |
| Avg Lighthouse score | - | 94 | excellent |
Tools & stack
See where you stand in AI search — free.
Run the free AI-Search Audit in 2 minutes. No email required. Or book a 30-minute discovery call and we'll analyze your site live — 3–5 quick-win findings, no pitch.
Response
<24 hrs
Audit
Free · 2 min
Pricing
Public · no quote
Lock-in
3 months min